Visitor Follow-up and E-mail

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All of the churches that I have visited have had an information card available to be completed by visitors as well as regular attenders and members. On that information card is a place to put your e-mail address if you choose to do so. The question then becomes…..
What is the church to do with that e-mail address, especially if they were a first time visitor?

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1st Time Visitor and the Internet

internetAs I continue to visit churches, I see a lot of importance placed on having greeters in place once you arrive at the facility to insure you have at least two points of contact with people as you enter. Many people say that people make a decision about the church within a few moments of entering the church, thus the importance of a quality greeter ministry.

I’d like to propose that 1st time visitors receive their first impression well before they enter the shadows of the doors of your facility. Continue reading

1st Time Visitor

Does your church have a designated parking space for first time guests? Do guests actually use that space? How well does your church recognize and follow-up with 1st time guests?

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I generally will not park in a 1st time guest space on a Sunday morning, even if I am a first time guest. I feel like if you park in that space, then you put a “bulls-eye” on yourself and you get the “royal treatment” as a guest. At one church, it appeared as if there were two people watching for people parking in the visitor spots. Since I was familiar with the church, I did not park there so I do not know what would have happened if we did. Continue reading

A Common Thread in Churches…

churchOver the last few months I have had the opportunity to visit several different churches. I have attended churches where I have a connection (I know others who attend). One needs to keep in mind that “blanket” statements are never good, but as I attended these various churches, I saw some common threads.

1. Greeters – Every church had someone waiting at the door to greet you. The secondary layer was another person inside ready to greet you and hand you a bulletin.

2. Casual Attendance – I don’t mean people who come once in a while. In every church, without fail, as the service begins, the room is empty and as the service continues, people begin to enter and the room fills up in about 15 minutes.

3. They struggle with how to connect with first time visitors – Of the churches I attended, at this point, only one did it well. Most encourage you to complete a contact card and place it in the offering plate as it passes. I like this format, though often ample time to complete the card is not given. This method allows one to provide the info they want and “participate” in the offering as the plate is passed. The struggle also comes with how to follow up with the firs time visitor.

4. They send mixed signals – In almost all of the churches, the one presenting the message would encourage people to open their Bibles, and then proceed to display the verse on the “big screen”. Why should I open, or even bring, my Bible if you’re going to show it to me anyway?

5. Visitors are often “invisible” – I find this true in “larger churches” (churches with greater than 200 adults attending on a Sunday morning or more than one service). While they claim that relationships are important, except for the greeters, seldom did anyone introduce themselves to us, and often passed by without even a “general” acknowledgement. Smaller churches are more apt to know who the visitors are on a given day and can acknowledge them easier.

I may comment more on some of these items in future posts. What are some common threads that you see in churches?