All of the churches that I have visited have had an information card available to be completed by visitors as well as regular attenders and members. On that information card is a place to put your e-mail address if you choose to do so. The question then becomes…..
What is the church to do with that e-mail address, especially if they were a first time visitor?

By giving the church your e-mail address, you are giving them permission to contact you via e-mail. In most of the churches, they seem to have “filed” my information and e-mail address and I’ve received no contact via e-mail. Two have the churches have contacted me via e-mail and continue to do so.

The two churches added me to their e-mail list where I receive at least one message a week regarding the message from the previous Sunday or activities, like a new members’ class starting, that are upcoming. Following federal guidelines, I can unsubscribe on my own at anytime. I have opted to continue to receive the e-mails because I enjoy seeing what other churches are doing and in one case, we may begin to regularly attend the church and it keeps us connected in a non-threatening way.

Does your church’s information card have a space for visitors to put their e-mail address?

If so, then how do you use that information?

Do you reach out to them to try to keep them connected?